DirecTV

Ad Campaign

Partnered with Big Fish Marketing to create “If You Were Any Closer…”, an advertising campaign for DIRECTV promoting its HDTV programming and immersive viewing experience. The concept used dramatic, larger-than-life imagery to suggest that high-definition television brought viewers closer to the action than ever before. Individual executions featured superheroes, science fiction, music, and family entertainment, with tailored payoffs that connected each image to the campaign’s central idea—creating a flexible concept that worked across multiple programming genres and audiences.