Warner Bros.

Movies Make Basic Better Direct Mail Campaign

Partnered with Bigh Fish Marketing to develop Movies Make Basic Better, a direct mail campaign for Warner Bros. Movies targeted to cable television companies and industry partners. The campaign promoted the value and variety of movie programming through a flexible visual concept spanning comedy, action, science fiction, kids, and teen entertainment. Bold imagery, playful messaging, and genre-specific executions worked together as a cohesive campaign designed to demonstrate how movies could strengthen and enhance basic cable programming.